Impact Confections’ Warheads brand sponsors ESPN’s 2009 Winter X Games

1/28/09:

Impact Confections’ Warheads brand sponsors ESPN’s 2009 Winter X Games. Warheads extreme sour candy provided the fuel for both fans and athletes at the 2009 EXPN Winter X Games in Aspen, CO. Through an innovative sponsorship agreement, Impact Confections partnered with the premier event to drive awareness in its most important demographic.

Fans were treated to three days of booth sampling, sour pucker face competitions, skate board and tee shirt giveaways, half pipe signage and an overall invasion of the signature Warheads sour candy.

Kevin Tucker, Director of Warheads Marketing, said “This is our first year tieing in with the event and the response was overwhelming. We share the same fan base so it was fun for everyone. We plan to expand our partnership in future years.”

Warheads is a 23 year old brand that in the last 2 years has received significant marketing investment and attention. And the retail results are showing it with the brands new products outperforming all other sour competitors when head to head in the checkout aisles. The brand enjoys 69% unaided awareness amongst teens and tweens who enjoy its edgy, daring personality.