Sadlers Smokehouse Announces New Investment in “Meals” Production Capability.

12/21/08:

Sadlers Smokehouse Announces New Investment in “Meals” Production Capability. Building on the strength of its Sadlers brand in pit smoked beef brisket, pork and turkey breast, Sadlers announced today that the company will be entering the the refrigerated meals segment in early Q2 2009. For the first time ever, Sadlers will offer a chef-inspired starch to go with its famous protein and sauce combinations. New “green friendly” equipment is being installed and first production should occur in the net several weeks.

The fresh, refrigerated products have been in development for over 18 months. Current plans call for a line of Sadlers branded “Dinner for Two” entrees in an easy to peel two cavity, microwaveable tray. The line will include Sadlers premium pit smoked brisket and pork loin, but will target the value retail pricing range of $5.88-$6.99. Initial items are projected to include a Premium Brisket in sauce with Potatoes Au Gratin, a Premium Brisket in sauce with Rosemary Mashed Potatoes and a Center Cut Pork Loin in a Cranberry Orange glaze with Wild Rice.

According to Senior Vice President of Sales, Paul Reich, initial retailer interest is very strong. “Retailers are looking for fully cooked dinners at the value end of the spectrum, but they do not want to compromise on quality or of course food safety. These new Sadlers dinners deliver restaurant quality in the consumer’s home for about 33% of the cost. We are optimistic.”

The new product launch will be supported by a targeted marketing campaign to educate non core markets of the 60 year history of Sadlers quality. The product is targeted to begin shipping in the middle of April or earlier.